- Understanding the target audience
- Setting specific goals for the Ad campaign
- Selecting the right keywords to target
- Arranging those keywords into focused campaigns and ad groups
- Creating compelling advertisements
- Guiding traffic to a landing page, which delivers the right information and is optimized to convert
Paid search ads help marketers get more web traffic via desktop or mobile web search. SEM is one of the best ways to use competitive cost per acquisition techniques to draw in new customers, improve ranking in SERPs, boost Search Engine presence, and optimize other marketing campaigns.
The primary aid of Search Engines is to deliver exactly what a searcher is looking for, and SEM assists businesses to influence Search Engines to display their Ads to searchers.
1) Compete Early and Often
It typically takes at least four to six months for a new business or website to achieve any significant organic search placement results. This timeline won’t work for a startup that wants to make inroads against the competition from the start.
With paid search, you have the ability to achieve first-page ad spots from day one of your campaign. You get your message in front of people searching for information related to your solutions, and can drive traffic right away.
2) Control Advertising Expenses
Relative to other traditional and digital advertising methods, paid search offers a very controllable budget. You only pay when someone clicks on your ad. Therefore, you can generate brand impressions that have a cumulative effect without paying a penny.
More importantly, you control how much you are willing to spend per click on particular search terms, as well as how much to invest per day, per week or per month on your campaign.
3) Acquire Steady Traffic
By adapting your budget and search terms, you can essentially guarantee a steady flow of traffic to your site for the length of a paid search campaign. Consistent traffic improves economies of schedule and other important operational activities.
4) Enact More Precise Targeting
You can test, evaluate and fine-tune your paid search strategy over time by tweaking keywords and targeted users. With organic search, anyone searching for a particular phrase could click to your site. With paid search, your conversion rates should improve as you pinpoint the right types of searchers to reach with your ad placements.
Edigital Marketing services stay ahead of the curve with digital marketing trends. Our success has us leading the pack amongst our competitors with our ability to anticipate change and innovation.
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View some of our work and case studies for clients. We will work to deliver that strategy by building out your existing campaigns, or establishing accounts at new networks. It’s important to us that you own the accounts, and that you have a relationship with the network owners.